Influence of mass media: In today’s world of globalization, the impact and influence of mass media is more than ever and all pervasive. Media affect the influence almost all aspects of our life. Mass media have profound influence on people’s thinking, sentiment, sensibilities and their mode of reactions. Thus media can direct people to both constructive and destructive purposes. If the power of media is used positively it can do good to society and a country. But if the power in mishandled or misused for any vested-interest by any quarter or by nay propaganda party then it can causes great harm, anarchy and confusion in society and in state. Media are so influential and powerful that people instantly believe what they hear or watch on media. That is why famous Canadian theorist and media critic Marshall Macluhan said that “Media is the message” Newspapers can be very biased about a story. Although reporter tend of being impartial about a current event, sometimes is not always likely to be that way. An example of this we can take the newspaper coverage of the Iraqi war; also know as war on terrorism. In this case the American Press influenced the readers to unleash feeling of patriotism about their army, which lead to feeling of prejudice against Middle Eastern looking people. If at the time or still a Middle Eastern looking person is to be seen in America bring fear to people, the articles published in newspapers help this influence of fear to spread. "People are more influenced by mass media than they think. What evidence is there to support this statement?" Internet also known as the World Wide Web (WWW), it contains of a web of computers working together and connecting to each other like a spider web rules of writing a research paper, and it allows the person to research all kinds of material on their computer and learn more and the topic or issue they are after.' this is the newest type of Mass Media there it reaches world wide, if one has a webpage made in Thailand someone in Colombia can see it. That is how amazing Internet is, distances become shorter and shorter. One can find anything, absolute anything in the Internet; if we got that The number of World Wide Web pages indexed by the Google search engine is 3,083 how to cover letter resume,324,652 pages.' One look for lets says the lyrics of the cucaracha in Russian language; there is a pretty high chance of finding it. This is way Internet is so controversial, finding web pages that helps revels produce weapons, show druggies to grow drugs, they can influence people to do acts that society consider wrong, I mean extremely wrong. But at the same time the Internet has help million of people like me to finish their work more efficiently and I short time. Propaganda can also be achieving trough use of television. In Bush administration the television coverage of his speeches about War on Terrorism acquaint that Iraq possessed weapons of mass destruction. Around year and a half later no weapons of mass destruction have been found. And the American citizens were convinced about the unproven fact that Iraq has weapons of mass destruction and were ready to sue it against America. This is other example of the influence of Television in the viewers. ROLE OF MASS MEDIA Entertainment has a powerful appeal and the mass media have all the facilities to provide it. The newspapers with its human interest stories, the radio its lilting melodies, the T.V with its assortment of plays and sports events — all cater to the individual desire to be entertained. Mass media carry on enormous amount of pure diversion. Newspapers, television what does a good book report need, radio all cater to mass audience and as such must accommodate the taste of the masses which might not be very refined or sophisticated. This results in mass media often showcasing and promulgating popular culture. With the television and radio having reached to the interiors, mass media in India today enjoys extensive coverage. Article shared by Prasad Nanda Television today, with its numerous channels in varied languages, serves to dish up entertainment to almost everybody. It provides millions with a cheap source of relaxation and a means to kill time as well. For many it is a momentary transportation from their sad ordinary lives in to the dream world of designer clothes and flashy cars. Advertising is another by product of mass media. It helps sell goods and services through commercials and sponsorships. The media also helps in spreading social awareness. Whether it is anti smoking propaganda or the empowerment of women, the promotion of a greener environment or the education of the girl child, media works relentlessly to put across social messages. The media remains unparalleled in its services as a mode of entertainment. Television, radio, cinema will write essays for money, press are all very expensive media and are either run by private financial institutions, or the Government. These tools of media call for large groups of people to keep these large services running. There is much to be done: managing, running, controlling essays with questions, manufacturing, allocating essay writing about computer games, and maintaining. They are centered on the idea of mass production and mass distribution. As shown in An Introduction to Mass Media (n.d.), television was first introduced with entertainment and after all free essay examples for college, it had expanded to national news. In a case on November 22, 1963, television was affecting the national politics seriously. During that time, television was given credit for successfully united the nation during TV news coverage. In the other hand, it was also blamed for dividing it. From the above mentioned, it shows that the influential of television is very powerful to change people's mind. Published: 23rd March, 2015 Last Edited: 23rd March, 2015 Radio is not only disseminate news free social studies homework help online chat, it also created a new kind of collective national experience such as entertainment how to write a high school essays, culture, public service and etc. ( An Introduction to Mass Media dissertation writing assistance good, n.d.). It became powerful in cultural and political force in the early 1930s, because it provides the low cost source of information and news to the audiences. Regarding to 1 Malaysia concept, government has made good use of radio to introduce the 1 Malaysia concept. Government not only using radio to introduce 1 Malaysia concept but also put a high expectation of radio on successfully united the multi-culture and various races of Malaysian. Radio has generalized the attention about the role of media in society. It is practicing the limited effects theory. Radio has an indirect effect to the audiences. The indirect effect is filtered through other parts of society such as the family and friends around an individual. Radio was the media that launched after television. Radio is accessible everywhere today. People can always listen to radio wherever they go such as bathroom, bedroom, kitchen and etc. Listening to internet radio is also one of the reason why radio is so accessible nowadays. Radio has almost become a necessity in people's life. Moreover, by having radio in today's society, it enables the process of sending messages and receiving messages becoming faster compared to the previous time. Radio send the signals through the air which enables the information to spread rapidly throughout the country. Today, the discovery of radio also brought to the development of radio broadcasting. Therefore agreeing with an essay, I found out that television is one of the media which practicing the mass society theory. As the influential of the visions on television is very powerful, so it is power enough to shape people's perception and manipulate our behaviors and actions sophisticatedly.
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